Digital Marketing Specialist

Job Locations UK-Nantwich
Job ID
2021-2398
Category
Marketing & Strategy
Position Type
Full Time
Reports To
Marketing Sr Manager
Remote Office
No

Business Overview

Genus is an agricultural biotechnology pioneer. We are a global FTSE 250 company, headquartered in the UK, and listed on the London Stock Exchange.  Genus PLC has a presence in over 70 countries and a global workforce of over 3,000 employees and growing.  We are a worldwide leader in porcine and bovine animal genetics, partnering with farmers to transform how we nourish the world – a mission that is important to a sustainable future. 

 

Food consumption is expected to rise by 60% in the next 20 years. Our challenge is to affordably and sustainably meet that escalating demand while global resources diminish.  Our vision is clear: Pioneering animal genetic improvement to help nourish the world.

Role Overview

The Genus ABS Marketing Communications team is growing in EMEA! Opportunities include:

We are looking for passionate marketers with the ability to communicate with the farming and agriculture industry.

 

Join us at Genus ABS as an EMEA Engagement Specialist and utilise tools and technology to improve marketing efficiency.

 

Reporting directly to the EMEA Marketing Communications Manager, you will develop marketing campaigns and strategies to meet our business goals of retaining customers and generating leads.


You will work across a comprehensive set of marketing channels, including website, search engine optimisation (SEO), pay per click (PPC), and a customer relationship management (CRM) platform.

Essential Duties and Responsibilities

  • Support account-based marketing (ABM) and prospecting initiatives through marketing automation 
  • Work across all digital channels to achieve effective marketing 
  • Analyse and report on activity 
  • Digitally enable all activity

Requirements

  • Marketing qualification
  • Proven experience in a similar role
    • Driving engagement and results across social media, search engines, web platforms (WordPress), email platforms (Hubspot) and mobile applications (apps)
    • Hands-on experience with SEO 
    • Demonstrable exceptional communication standards
    • Experience in using design tools to create owned content
    • Experience in marketing automation (Hubspot) 
    • Practical experience in using reporting tools including Google Analytics, Hotjar, SEMrush or other similar platforms 
  • Driving licence

Job title: Digital Marketing Specialist | Location: Nantwich, CW5 7JW | Work from home (60%) | Hours: Full-time (8-hour shift) | Contract: Permanent | Schedule: Monday to Friday | Salary: £24,000 - £28,000 | Bonus scheme: Yearly | Availability: Immediate Start

 

Benefits

  • Flexible schedule
  • Work from home
  • On-site parking and electric vehicle charging points
  • Casual dress
  • Company events
  • Wellness programmes
  • Gym membership and on-site tennis courts
  • Company pension (enhanced)
  • Sick pay
  • Store discounts
  • Referral programme
  • Cycle to work scheme
  • Language training provided

Equal Employment Opportunities

Genus is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Genus prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Genus conforms to the spirit as well as to the letter of all applicable laws and regulations.

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